Royal Enfield ACE

CLIENT

Royal Enfield

Year

2024

Category

Powersports Design

DURATION

3 Months

What does the future behold for the motorcycle industry? As a designer, I strive to answer this question in a way that can benefit not only the current generation of motorcycle enthusiasts but also a future potential buyer of these two-wheeled machines.

INTROducing Royal Enfield ACE.

We start from stripping down motorcycle to its core components.

Considering new values for new generation of buyers.

What better place to look at than the birthplace of motorcycling to find inspiration for next generation of motorcycle? Britain is where it all started: Royal Enfield, the Ace Cafe, and new age rock culture. Capturing the rebellious spirit of English region and blending it with Californian coastal lifestyle is going to be my ultimate goal.

By having extension attachment points, riders can easily add attachments including a surfboard or a sidecar.

FInal Renders

THe final design is a perfect blend of california and england, and suggests a direction that royal enfield can look for the future of motorcycling: Cafe Racer.

A SHort Video to showcase the technology, engineering, and the thought process that went in the design process.

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