Royal Enfield ACE
Royal Enfield ACE
What does the future behold for the motorcycle industry? As a designer, I strive to answer this question in a way that can benefit not only the current generation of motorcycle enthusiasts but also a future potential buyer of these two-wheeled machines.
What does the future behold for the motorcycle industry? As a designer, I strive to answer this question in a way that can benefit not only the current generation of motorcycle enthusiasts but also a future potential buyer of these two-wheeled machines.
What does the future behold for the motorcycle industry? As a designer, I strive to answer this question in a way that can benefit not only the current generation of motorcycle enthusiasts but also a future potential buyer of these two-wheeled machines.
What does the future behold for the motorcycle industry? As a designer, I strive to answer this question in a way that can benefit not only the current generation of motorcycle enthusiasts but also a future potential buyer of these two-wheeled machines.
CLIENT
Royal Enfield
Year
2024
Category
Powersports Design
DURATION
3 Months
We start from stripping down motorcycle to its core components.
We start from stripping down motorcycle to its core components.
We start from stripping down motorcycle to its core components.
Meet our ideal buyer, Riley.
Meet our ideal buyer, Riley.
Meet our ideal buyer, Riley.
Considering new values for new generation of buyers.
Considering new values for new generation of buyers.
Considering new values for new generation of buyers.
What better place to look at than the birthplace of motorcycling to find inspiration for next generation of motorcycle? Britain is where it all started: Royal Enfield, the Ace Cafe, and new age rock culture. Capturing the rebellious spirit of English region and blending it with Californian coastal lifestyle is going to be my ultimate goal.
What better place to look at than the birthplace of motorcycling to find inspiration for next generation of motorcycle? Britain is where it all started: Royal Enfield, the Ace Cafe, and new age rock culture. Capturing the rebellious spirit of English region and blending it with Californian coastal lifestyle is going to be my ultimate goal.
What better place to look at than the birthplace of motorcycling to find inspiration for next generation of motorcycle? Britain is where it all started: Royal Enfield, the Ace Cafe, and new age rock culture. Capturing the rebellious spirit of English region and blending it with Californian coastal lifestyle is going to be my ultimate goal.
By having extension attachment points, riders can easily add attachments including a surfboard or a sidecar.
By having extension attachment points, riders can easily add attachments including a surfboard or a sidecar.
By having extension attachment points, riders can easily add attachments including a surfboard or a sidecar.
FInal Renders
FInal Renders
FInal Renders
THe final design is a perfect blend of california and england, and suggests a direction that royal enfield can look for
the future of motorcycling: Cafe Racer.
THe final design is a perfect blend of california and england, and suggests a direction that royal enfield can look for
the future of motorcycling: Cafe Racer.
THe final design is a perfect blend of california and england, and suggests a direction that royal enfield can look for
the future of motorcycling: Cafe Racer.
A SHort Video to showcase the technology, engineering, and the thought process that went in to design this vehicle.
A SHort Video to showcase the technology, engineering, and the thought process that went in to design this vehicle.
A SHort Video to showcase the technology, engineering, and the thought process that went in to design this vehicle.
More Works More Works
More Works More Works
RObin S. KIM
RObin S. KIM
RObin S. KIM
RObin S. KIM
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